The Valentine's Day 5K dates back to the 1980's when it was known as the "Serendipity Run". 1994 marked the race's first inclusion in the Arkansas RRCA Grand Prix Series.
A special feature of the Valentine's Day 5K is the chance to team up with a sweetheart for additional prizes! Runners have the option of entering with their spouse in the Married Sweethearts Division, or teaming up with a "friend" in the Unmarried Sweethearts Division. The finishing times for the two Sweethearts will be added together to compete against other couples' composite times. The Sweetheart competition is in additional to the male/female individual races and does not affect an individual's time, placing, or award in the overall race.
The race starts and ends at the coliseum on the campus of Arkansas Tech University. The two lap route mostly follows the perimeter of the university campus entirely on paved streets. It is a flat course which oftens yields PR times due to the typically cool weather.
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